Virgin Hotel Clubhouse
Location: New York, NY
Venue: 25,000 SF
Cost: $25M
Urban A&O recognizes that the Virgin brand is powerful and tremendously successful, and there is a particular way the brand is communicated in each of the programmatic spaces. We worked with Virgin management, stakeholders, and market research to embody the Virgin brand throughout the Clubhouse.
These new spaces will shape unique affective qualities that must be satisfied in a way that makes each of them remarkable in their own right.